UTI Mutual Fund

Role: UX/UI Designer - Research, UI Design, Stakeholder Management, Prototyping · Duration: 1.2 Years · Tools: Figma

To renew the experience that a user has digitally UTI mutual funds, We created an app and a website from scratch with modern visuals, easy to navigate interface, and accessibility as a key factor in the formulation of the designs.

Key metrics:

Ticket size, New registrations, SIP creations, Positive feedback from users and testing

The Challenge:

UTI Mutual Fund, India's oldest asset management company, required modernizing their vision and financial knowledge for the digital era. Moving away from legacy paper and person based interactions for investments to an all digital platform for the digital age.

Design Process:

This project envisioned a bold design style, that would help resonate with the newer age of customers, while keeping their old userbase content, and delighted.

Discovery
Understanding current standing, and domain knowledge

User Insights
Understanding business & user problems and pain points

Building the journey
Building of wireframes and user flows

Visual Design
Building high fidelity visual and UI Screens

1M+

Downloads on play store

+10%

Increase in ticket size

40%

Users invested more than once

Research setup

User research insights

Building Journeys

Visual Designs

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